Why Apple's Customer Base is so Loyal and Enthusiastic

From Blackfriars' Marketing

Pundits often refer to them as "zealots" or "fanboys." The more polite references include "Mac loyalists." I am, of course, talking about Apple's more vocal customers, those who will defend the company and its products in any debate going on around them. What is it that drives their passion for most things Apple? Is it a deluded mind, warped by the Reality Distortion Field that Steve Jobs so successfully wraps every new product in? In short, the answer is no.

The truth behind the scenes is not that Apple has a large group of customers that are too dedicated and passionate about their products, or the company as a whole. The reality is far more simple and obvious: Apple simply has a large group of very satisfied customers — and that's the secret ingredient left out of nearly every analysis or op-ed piece that mentions these "zealots."

Click here to read more "Why Apple's Customer Base is so Loyal and Enthusiastic"