Analysis: iPod Success won't Stop at 100 Million

From Playlist

Generally, Apple has very little use for anniversaries. Recent milestones—like 2006’s 30th anniversary of the company’s founding, the Mac’s 20th anniversary in 2004, and the iPod’s fifth anniversary last fall—passed without much official to-do from the company. But when Apple sold its 100 millionth iPod recently, the company made sure not to let the occasion go by without comment.

And for good reason, tech industry analysts say: “Obviously it’s a big threshold for Apple and industry,” said Tim Bajarin, president of high-tech consulting firm Creative Strategies. “ This clearly reinforces Apple’s dominance in the market.”

“I don’t think anybody knows what it takes to knock them [Apple] off,” Bajarin said. “They are in a leadership position that is not threatened by anyone.”

With the latest would-be iPod rival, Microsoft’s Zune, failing to make much of a splash—recent media reports have the Zune losing market share between December 2006 and February 2007—the only questions facing Apple as the iPod surges past the 100 million mark seem to be how the company managed to sell so many devices in the past five-and-a-half years, and whether there’s still room to grow.

Click here to read more "Analysis: iPod Success won't Stop at 100 Million"