Apple Store Online turns 10 Years Old

From Macworld UK
The online Apple Store turned 10 years old on 10 November.

Apple opened its online retail operation in the US on that day in 1997, picking up $500,000 in orders and generating 4.4 milllion hits in just 12 hours when the service launched.

The company introduced its UK online store in May 1998, in Sweden the following September, while most other European states saw online stores opening by January 1999. Apple opened its Apple Store for Education in May 1998.

The introduction of the online store preceded the launch of the legendary iMac range. Apple was offering computers based on beige G3 processors running System 8, and the iPod wasn't even a glimmer in Steve Jobs' eye when the store appeared.

Apple's retail segment (which includes both the online and bricks and mortar network of stores) returned an impressive $1.25 billion to the company's revenue during the fourth quarter of the 2007 financial year.

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