Everything’s Coming Up Milhouse

From Daring Fireball
Apple’s Q4 2007 financial statement is just chock full of good news. Profits are up, revenue is up, iPod sales are up, iPhone sales are strong. But the big news is the Mac.

Apple sold 2.2 million Macs in the quarter — 34 percent higher than the year-ago quarter, and 400,000 more than the previous quarterly record (which was just three months ago). During yesterday’s conference call with analysts, Apple stated that half of the customers who bought Macs in Apple’s retail stores were new Mac users.

I don’t think there’s any single explanation for why this is happening now. There are many factors at play, and almost every single one of them is in Apple’s favor.

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