Marketing Apple and How Dumb is NBC?

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This week on Your Mac Life, sponsored by Griffin Technology, The MacBU, RadTech, SmileOnMyMac and Circus Ponies - "Marketing Apple and How Dumb is NBC?"

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Tonight's show will be all about selling things - How Apple sells to you, why Apple sells to you and how other companies fail to sell you things for various reasons.

Steve Chazin is Vice President of Marketing a Consumer Marketing Expert and the author of the eBook, "The Marketing Apple" (http://www.marketingapple.com). He'll be on tonight's show to talk about the 5 "secrets" to Apple's marketing.

John Gruber is the publisher of the Daring Fireball web site (http://daringfireball.net/2007/09/nbc_screw_up). As his site says, "It Is Estimated That NBC Could Not Have Screwed This iTunes Thing Up Any Worse". Well, we'll talk to him about just that.

Shawn and Lesa are back from Photoshop World in Las Vegas last week and Lesa will have her iStockphoto.com Tip of the Week while Peter Cohen will have "The Big Story".

If you have any questions or comments, please send them to Your Mac Life (onair@yourmaclifeshow.com).

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Make sure you listen in this and every Wednesday evening from 5:30pm to 8pm PT or from 8:30pm to 11pm ET, for the most fun you'll have listening to your Mac.

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