Interview with Ken Segall, author of "Insanely Simple"

As an ad agency creative director, Ken Segall was a key player in Apple’s resurrection. He helped create marketing campaigns such as "Think Different" and was the guy who "named the iMac".

His new book, Insanely Simple, "explains the ten elements of Simplicity that drive Apple’s success, illustrating each with previously untold stories. It takes you inside Steve Jobs’s world to show you how he enforced the rules of Simplicity—sometimes with humor, sometimes with brutality, but always with amazing success."

He was kind enough to spend an extended period of time with YML this week. Click here to listen to the interview.

It's also posted to the iTunes Store under the Your Mac Life Podcast section so it's probably just easier if you went ahead and subscribed to Your Mac Life on iTunes.

As always, we hope you enjoy it and let us know what you think!