Apple Pitches for a Bigger Russia Slice

From The Moscow Times
Computer giant Apple made its first direct pitch to Russian consumers Wednesday, showcasing a line of new products in Moscow. But analysts said Apple's marketing style in Russia had been slow to catch on in a country where high-tech consumers need convincing and fans of the Mac are few and far between.

Some of the products showcased Wednesday, such as MacBook Air, the world's thinnest laptop, will go on sale next week in the United States, while others, such as iPods and Apple TV are already on sale in Russia. But Apple, which set up a representative office here only last year, has localized the user interface of most of the devices to put them within reach of many Russian consumers.

The firm is touting its newly upgraded iPod Touch as a must-have, top-notch product to make headway into the country's highly lucrative computer and music-player market.

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