Apple Cleans up at Prestigious D&AD Design Awards Ceremony

From Ars Technica

D&AD, a British charity group that seeks to promote good design, awarded Apple three top awards at a ceremony held last night. The company earned two prestigious Black Pencils for the iMac and iPhone, as well as a Yellow Pencil for iPod touch in the Product Design category. The Apple Wireless Keyboard and iPod nano were also nominated for product design.

D&AD has offered awards for outstanding design in a yearly design competition throughout its 45-year history. It awards Yellow Pencils based on judging by juries of design professionals in a variety of creative fields, including advertising, architecture, graphic design, film, and photography. Occasionally, Black Pencils are awarded for truly exceptional works, and some years, the organization doesn't award any at all if no work is deemed worthy enough.

Apple took two of these awards home last night, giving the company a total of six Black Pencils earned since 1999. "This makes the multi-national design company the biggest single winner of Black Pencils in D&AD’s 45-year history," D&AD said in a statement.

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